AudienceProject provides information on websites and website-evaluations to clients around the world. Specifically, when a visitor to any given website with the AudienceProject service in operation completes the survey, the data feeds into an online report accessible by the website-owner. This report provides information on the quality and usage of the site. Only fully anonymized data is accessible to the web site owner.
Additionally, the data that you supply about any given website are used, in aggregated form, for creating benchmarks with which to compare other participating (in order to rank websites according to usability-performance).
The data is also used to provide our clients with a comprehensive profile of visitors to a given media or application. The visitor profile allows our clients to identify which content is popular in specific demographic or interest defined target groups.
When completing the survey each respondent will be invited to participate in an opinions-panel where, from time to time, members will be invited to participate in surveys about what movies they like to see, attitudes toward the global financial crisis or their feelings toward immigration issues. They may also be asked to share their opinion in news-polls about a wide range of the most important current affairs. The topic of the specific polls are decided by our clients.
The opinions-panels can be operated by subsidiaries of AudienceProject or panels operated by third parties. In case the panel is operated by a subsidiary of AudienceProject, the background data are used to target surveys to specific age-groups, or the like.
Analytics platforms measure activity and behaviour on a website or an application, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not? Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.
Why Web Analytics Are Important? Website analytics provide insights and data that can be used to create a better user experience for website visitors.
While information collected through the survey might be used for training and validating probabilistic user-profiles, we will not make use of the information actually submitted in survey responses for this purpose.
We help our clients to improve their AI models by providing them with both training and validation datasets.
• A training dataset is a dataset of examples used for learning the ai model desired behaviour.
• A validation dataset is a set of examples used to validate the precision and accuracy of the ai model once it has been created.
1. Active User Data collection
2. Passive User Data collection
3. Third party provided data
We will walk through the different services and information being collected:
Feedback forum. AudienceProject collects and stores the data from comments and ideas provided by every person who decides to use the feedback forum. This information provided in the feedback forum can be used to identify individual users by the provided name and/or e-mail address. And it can be linked to specific browsers or applications (the device from which the feedback is given) by using cookies, local storage or mobile advertiser ids.
Newsletter signups. AudienceProject assist our clients in generating newsletter signups. If you chose to sign up to a newsletter through a AudienceProject hosted survey, we will (with your permission) provide the client with you e-mail address, gender, age and zip-code.
• we collects information about which online content you visit.
• we collects information about which online content appears in-view.
• we collects and store information about the time spend consuming different types of online content.
This information cannot, in and of itself, be used to identify individual respondents by name and/or address, but it can be linked to specific browsers or applications (the device from which the survey is completed) by using anonymised ids stored in cookies, local storage or through the use of mobile advertiser ids.
Each of the above generates log files, which contains date/time stamps, IP addresses, device type, browser type, operating system, ISP referring/exit pages, Device identification ID and/or advertising ID, local shared objects and event/clickstream data.
Active user data collection collects data through questionnaires and surveys that can be distributed through websites, apps or email (if a permission exists).
The information collected through our services is furthermore enriched in order to generate additional meta-data which contains GeoIP, Human Robot prob, Human Frequency, Household Frequency
Tracking scripts which are electronic files that allow a website to count users who have visited that page or to access certain cookies
Tracking Pixels, also known as clear GIFs, beacons, spotlight tags , are a method for passing information from the user's computer to a third party website
Local Shared Objects, such as Flash cookies, and Local Storage, such as HTML5
Device identification ("ID"), which is a distinctive number associated with a smartphone or similar handheld device, but is different than a hardware serial number
Advertising ID, which is a unique, user-resettable identification number for advertising associated with a device (e.g. iOS uses the Identifier for Advertising (or "IDFA") and Android uses Google Advertising ID)
GeoIP, Approximate physical location (for example, at the country, city or zip code level) of a user's computer or device derived from the IP address of such computer or device;
HumanRobot, a probabilistic classification of the probability of a website visitor to be a real human versus a script/online robot created with the sole purpose of creating false traffic.
Human Freq, the number of times a person visited a piece of online content. Most web analytics solutions only report device frequency. We estimate the human frequency.
Household Freq, the number of times a person from the same household visited a piece of online content. Most web analytics solutions only report device frequency. We estimate the household frequency.
Cookies should not be confused with viruses or programs that can be executed on your computer. Cookies are by themselves not malicious. They are just text-files that allow a website to store a limited amount of text.
Cookies are also used in many online shopping systems to keep track of the items you have put in the virtual shopping cart.
The number of times you visited a website
Also, have you ever wondered how YouTube can remember the volume-setting on the video-player every time you return to watch more videos? Cookies are doing the magic.
Have you ever been offered the option to have a website remember your username and maybe also your password, so that you don’t have to login every time you return? Again, the answer is cookies.
Cookies and device ids allows us to tie information to a specific device. Without cookies or mobile advertiser id’s, the online shopping system could not decide which item was put in which shopping basket? If 20 page views was generated by 20 devices or one device? If the volume setting on the video should be muted for one device or for all devices?
AudienceProject use several types of cookies depending on the device and operating system in question, since different systems require different types of cookies.
We have had complaints in the past about survey-invitations that keep popping up even after users had opted not to participate in the survey. In most cases the problem was related to software that kept wiping the browser cookies off the user’s computer. Without the cookie – we cannot register rejections or users that already have participated. To handle this problem, we are also using local storage which allows us to maintain your quarantine status. When you decide not to participate in a survey – we want to respect that wish.
Mobile devices like smartphones and tables will usually use either browser cookies, local storage or mobile advertiser id, while desktop computer often use browser cookies and/or local storage for storing user-ids.
Which domains are used for cookies? Userreport.com and associated sub-domains like tag.userreport.com, *.userreport.com or ics.userreport.com
In addition, we may make use of the respondent´s consentingly elicited background information in combination with the submitted email address and browser history to initiate market research surveys. The information is used to target surveys to, for instance, specific age or gender groups.
We may make use of the browser-data collected to build profiles of users containing non-personally identifiable information publicly and we may also share it with our partners – like publishers, advertisers (who may use this information to show you targeted advertisements) or connected sites. We will not make use of the information actually submitted in survey responses for targeting purposes.
Service Providers. We may employ third party companies and individuals to facilitate our Services, to provide the Services on our behalf, to perform services related to administration of the Services (including, without limitation, maintenance, hosting and database management services, and administration). These third parties have access to your Personally Identifiable Information and Log Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
If sharing of data is in (our best judgment) deemed necessary to comply with relevant laws and law Enforcement. AudienceProject cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We disclose information and log data to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of UserReport or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or pose a risk of being, illegal or legally actionable
Analytics and Ad tech is powered by algorithms and these algorithms operate in an abstract space where your true identity is not important. Most ad tech knows you by a random number that was assigned to you. All your interests are also represented by random numbers. The place you live yet another. Ad tech algorithms only care about the relationships between these numbers, not what the numbers actually represent in the real world.
Here is how it works: You get assigned a random number, e.g. 123, to represent you. Then, analytics and ad tech will attempt to link your number, 123, with the numbers of boxes that represent products or services that you might be interested in. For example, a box A could be people who need a vacation and box B could be people who could be tempted to buy a new BMW. Ideally, if you really need a vacation and someone really wants to sell you that vacation, then a connection between 123 and A should be made.
From analytics and ad tech’s perspective, the number 123 is linked to the box A. The algorithm does not need to use labels like “Alice Anderson” or “Bob Biermann”, because the numbers 1 and 2 will get the job done just fine -- from a mathematical point of view.
At some point your true identity becomes interesting, long after ad tech has left the scene. At some point, somebody (e.g. a human being or a robot) might need to print your real name and street address on a card box box, put the product you ordered inside and ship it via DHL. Up until that exact point, your name, street address or any other personally identifiable information is utterly unimportant to anybody. Nobody cares and no advertisement algorithm needs to know.
AudienceProject’s entire platform have been design around this principle. Devices and people are assigned randomized numbers, we don’t collect or store personal identifiers unless there is clear consent and a clear purpose with such a data collection. Data is anonymized per default by our systems.
You can read more about our Organisational and Technical safeguards http://gdpr.audienceproject.com/
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